Tourism Beyond Borders: Navigating the Changes

Natalia Bayona serves as Executive Director of United Nations World Tourism Organization. Under her guidance, the Organization has undertaken ground-breaking initiatives, which to date include more than 10 global entrepreneurship competitions, numerous national challenges, and over 20 innovation and technology forums. 

Furthermore, Natalia has been instrumental in establishing the first UNWTO Tourism Online Academy, boasting over 20,000 students and offering 24 courses with scholarships available to students worldwide.