Tourism Beyond Borders: Navigating the Changes

Haysam Fahmy

Haysam Fahmy

Vice President, Head of Marketing Services: Africa, Middle East & Eastern Europe Mastercard

Seasoned marketing executive, +22 years leading acquisition marketing, consumer engagement and loyalty strategies in the U.S., Europe, Asia Pacific, Middle East, and Africa.

Currently leading Mastercard’s Marketing Services across 42 markets, bringing result-based marketing to hundreds of clients.

Launched the first digital bank in the Middle East, setup digital from scratch for 3 banks, and guided multiple companies to growth in customer acquisition, mobile usage, online reach, digital adoption and mobile money.

Developed and executed multi-national marketing strategies for Fortune 500 brands: IBM, Disney, Coca-Cola, American Express, Vodafone, Prudential, Ogilvy, Shangri La, and United Nations.

Holds a Master’s in Digital Strategy & Marketing Communication from Georgetown University & Executive Management Degree from HEC Paris.